I have been in business for a long time and have sold hundreds of franchises. Over the years, a number of friends and acquaintances have asked me to share my limited wisdom and look at various franchise and business opportunities with them. I am happy to do that, but I say this with a chuckle, because I have one particular friend in mind.

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Many companies have had to cut back marketing and advertising projects during tough economic times. However; if you completely forget about marketing and advertising efforts, then you can hinder your company’s image and lose public awareness.

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